Thursday, May 31, 2012
ITC e-Choupal through India Post - A Marketing Strategy Analysis
e-Choupal,
a web based supply chain of ITC’s Agri Business Division, offer the farmers of
India all the information, products and services they need to enhance farm
productivity, improve farm-gate price realization and cut transaction costs.
Farmers can access the latest information on weather, farming practices and the
market prices in the regional languages. e-Choupal also facilitates
supply of farm inputs and purchases of commodities.
Even though ITC’s e-Choupal services today
reach out to over 4 million farmers in over 40,000 villages through 6500 kiosks
across states, they still faces the challenge of inaccessibility to the rural
Indian farmers and imparting the skills to the first time internet users.
A strategic partnership between ITC e-Choupal and India Post Platform with its
vast rural reach ability will result in a higher market penetration. In
addition to using ITC’s web based services, the farmers can use the financial
and other services provided by India Post as well. This offering can provide a competitively
unique combination of e-Commerce and pan India Postal Network services.
ITC e-Choupal through India Post - A Marketing Strategy Analysis
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